Michael Fern

Director, Shareholder

Michael is a forward-thinker and industry voice, known for his sharp insights on next-generation design. A creative problem-solver at heart, he’s obsessed with smart, strategic solutions that push boundaries and deliver real impact, the kind of thinker you’d want to see on a TED stage, the designer you want sketching (physically or virtually, he’s a dab hand at both), but most importantly, the guy you need on-site, making sure it all looks brilliant.

With 25+ years of design experience, he spent five years as Creative Head of Environments before joining Generation Edge. Before that, he worked at a senior level in a leading architectural practice, collaborating closely with Racheal, Founder of Generation Edge.

Now, as a shareholder and key player in the business, Michael continues to shape the future of brand-led environments, bringing bold ideas, expert insights, and a relentless drive to every project

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