GENERATION EDGE
OUR DRIVE PORTFOLIO Inside Edge Contact
OUR DRIVEPORTFOLIOInside EdgeContact
GENERATION EDGE
Scroll

 

National-Gallery-Case-study.jpg

The
Artist
Within

The National Gallery

LOCATION
London

SIZE
192.1 sq m

SECTOR
Retail

DISCIPLINES
Interior design

 

OVERVIEW

 

When we were appointed, every inch of The National Gallery celebrated the world of art; bar their Portico Shop which lacked relevance and meaning, resulting in them not hitting desired sales targets. Our response was to position the experience as a visit to an artist’s studio, where visitors could take a piece of the Gallery experience back to their homes. ‘The Artist Within’ transplanted the personality of The National Gallery into the Portico Shop transforming it into a mini world of curated art.

Our challenged the purchasing dynamics - how the space was used, which products were given prominence - offering solutions that not only reinforced the over-arching idea but made buying a more hassle-free experience.

“It was a delight to work alongside Generation Edge. They understood the full breadth of visitor profiles and worked with us to refine and target the offer for the newly refurbished store. We were particularly impressed with the way Generation Edge considered the Gallery’s brand values to provide a clear and innovative signage solution, using images of the paintings to signify different sections of the store.” Judith Mather – Buying & Merchandise Director

 
View fullsize edge-architectural-design-national-gallery-location-2.jpg
View fullsize edge-architectural-design-national-gallery-location-3.jpg
View fullsize edge-architectural-design-national-gallery-location-4.jpg
View fullsize edge-architectural-design-national-gallery-location-5.jpg
National-Gallery-Case-study1.jpg

Sales uplift beyond target, hitting 11%

chart.jpg
 

Explore further . . .

 
 
1150_308_case_study_RNLI.jpg

rnli

Read case study →

 
 
1150_308_case_study_waitrose.jpg

waitrose

Read case study →

 
The National Gallery - Hero Banner
The National Gallery - Project Details
 
 

READY TO SHAPE WHAT’S NEXT?

Start a conversation


WHERE WE WORK

London

North East

Anywhere where great ideas take us

 

CONTACT
+44 (0)20 7993 9790

STUDIO
2a Clareville Grove, London SW7 5AR

Powered by Squarespace