Ownership is more than equity.
It is belief, commitment and the long game. Behind the work is a leadership trio with different strengths, shared standards and the drive to keep climbing, leading a diverse studio of talented people through one joined up way of thinking, creating and delivering.
Racheal Cadey - Founder, strategist and storyteller. Sees the angles others miss and brings clarity, energy and deep client instinct.
Michael Fern - Balances logic with magic, turning complexity into clarity with precision, care and depth of experience.
Sarah Marks - Connects people, projects and possibilities, making collaboration feel effortless while keeping the work and the team moving forward.
Michael Fern
Executive Director
Michael is a forward-thinker and industry voice, known for his sharp insights on next-generation design. A creative problem-solver at heart, he’s obsessed with smart, strategic solutions that push boundaries and deliver real impact, the kind of thinker you’d want to see on a TED stage, the designer you want sketching (physically or virtually, he’s a dab hand at both), but most importantly, the guy you need on-site, making sure it all looks brilliant.
With 25+ years of design experience, he spent five years as Creative Head of Environments before joining Generation Edge. Before that, he worked at a senior level in a leading architectural practice, collaborating closely with Racheal, Founder of Generation Edge.
Now, as a shareholder and key player in the business, Michael continues to shape the future of brand-led environments, bringing bold ideas, expert insights, and a relentless drive to every project.
Racheal Cadey
Founder & Executive Director
With 25+ years in the industry, Racheal doesn’t just lead, she drives change for good. As Founder & Executive Director of Generation Edge, she’s built a business that fuses brand, strategy, and architecture to create spaces that work, and a reputation for making it happen.
Before Generation Edge, Racheal spent seven years at an international architectural practice, rising to board level. She has served as a Board Member of the British Council for Offices, shaping workspace design and strategy (though her waitressing and chef days make her a dab hand at hospitality too!).
She thrives on blending business, conceptual, operational, and delivery expertise to ensure projects are visionary yet commercially sound. With a no-nonsense approach, sharp insights, and a smile along the way, Racheal makes sure design isn’t just about aesthetics, it’s about impact.
Sarah Marks
Executive Director
With 20+ years of experience, Sarah is a brand strategist with a sharp commercial edge. A specialist in environmental branding, she works across sectors, delivering everything from wayfinding systems for workplaces to full brand identities in hospitality, yup… the whole lot (including change management!).
Her structured, highly organised approach makes her the go-to project coordinator, seamlessly balancing creative vision with practical execution. As a shareholder at Generation Edge, Sarah brings a lateral, strategic mindset to every project, ensuring brands don’t just look good, but work seamlessly in the real world.