Great work is never accidental.
It comes from clear thinking, strong values and a business designed to deliver results.
We shape the story, then build the proof.
WORK : Westfield Speciality - Insurance
PLAY : Copeland Park - Peckham, London
STAY : Old War Offices - Whitehall, London
WORK : Work Life - Co-Working & Managed Workplace
PLAY : Waitrose - UK wide roll-out
STAY : Private Client - Yorkshire
WORK : Redevco - Workplace Restoration & Refurbishment
PLAY : Costa Coffee - UK & Global Roll-out
STAY : Mandarin Oriental - London hotel
WORK : Snap Inc, EMEA HQ, London
WORK : The Exchange - Innovation & Event Space
PLAY : Hard Rock Cafe - London
WORK : Great Portland Estates plc - 16 Dufour’s Place, London
WORK : Accenture - Workplace Design & Branding
PLAY : The National Gallery - London
WORK : Joules - Market Harborough, Leicestershire
WORK : Howard de Walden - Workplace Refurbishment
PLAY : RNLI - UK wide roll-out
WORK : CIAM/Standard Life Aberdeen - Lawnswood, Leeds
WORK : Great Portland Estates - London
PLAY : Harvey Nichols - London
WORK : Landsec - 80 / 100 Victoria Street, London
WORK : Publicis Groupe: SapientRazorfish - Eden House, London
WORK : The Bedford Estates - Bedford Square, London
PLAY : Costa Coffee (Guidelines) - UK & Global roll-out
WORK : The Crown Estate - St James’s Place, London
WORK : The Crown Estate - St James’s Place, London
WORK : Kilburn & Strode - Lacon House, London
WORK : Kilburn & Strode - London
WORK : Lipton Rogers Developments - London
WORK : Unilever - Clerkenwell, London
WORK : Markel International - Fenchurch Street, London
WORK : Aberdeen Standard Investments - Deeside, UK
WORK : EdC - London
Our Approach
How we think and work.
Understand our Magic & Logic
Our Portfolio
Purposeful, precise, and trusted by brands and businesses.
See our Macro to Micro designs
Our Edge
Generation Edge is where mission meets mindset and purpose meets personality.
Meet the Directors