Our Edge

Independence sharpens our edge.
People owned. Performance driven.

We’re independent by design. That independence allows us to think clearly, act decisively and stay accountable. No layers. No dilution. Just focus on doing the right work, the right way, for the right reasons.

We lead with brand thinking and carry ideas all the way into the real world. That’s why people often describe us as the glue. We can do it all, or we can elements together.

Creative and commercial in equal measure. Magic and logic working together. Every decision earns its place, and every project is measured by the value it creates, not just how it looks.

We’re focused on doing better work, not simply doing more of it.

When it matters, we push further.
When it counts, we take it to the edge.

Edge U Cation

We’ve helped shape some of the best minds in our industry. Some have stayed, others have gone on to lead businesses or work in prestigious practices. We’re proud of all of it.

Through Edge U Cation, we sponsor continued education alongside practice, with 80% of our supported students achieving first-class degrees.

Developing people is part of our edge.

What defines us

A people-first business. We have our clients’ and each other’s backs.
No egos. Sharp and honest.
Commercially creative. Always pushing further.
A relentless drive to do the best work we can.

Racheal Cadey

Executive Director / Founder

Michael Fern

Executive Director

Sarah Marks

Executive Director

WHAT WE’RE UP TO

Our Approach

How we think and work.

Understand our Magic & Logic

Our Portfolio

Purposeful, precise, and trusted by brands and businesses.

See our Macro to Micro designs